Music Marketing Fundamentals
In the music business you may be selling a variety of different products or services: CDs, performances, lessons, recording services, management services… the list is long and varied. But to some degree, what you are really selling is yourself, and what your customers are buying is not just a piece of music or time in a studio, but an experience or a feeling. Marketing experts know that people buy things because of how it makes them feel, and they buy the most from people or businesses with whom they have a relationship. While this applies to nearly all businesses, understanding this is a key to success in the music business.
Sales and marketing are huge subjects which can be studied for years. You can earn degrees, become a marketing guru, study the subject your entire life and still never run out of things to learn. But let’s distill this down to its essence and understand how it applies to you.
Info to help you understand today's music business
